The T. Rowe Price Program for Charitable Giving offers a simple, low-cost way to enhance your client relationships through charitable giving.

Deepen your client relationships

Philanthropy is a product of your client's deepest emotions—supporting what he or she cares most about. Advisors that are involved with their clients' charitable giving efforts have an opportunity to deepen client relationships in a meaningful, personal way.

The Program makes it easy for you

When your client establishes a Program account, you can be named as a secondary donor-advisor. That allows you to:

The Program lets you concentrate on other aspects of your business while our professionals handle the administration and paperwork.

Learn more about how the Program works
Learn how to open a Program account for your client

Benefits for your clients

The Program helps your clients support their favorite causes, maximize tax savings, carry on a tradition of charitable giving and more.

Learn more about the benefits for your clients

Order or download the Program's GIVE kit